This is a lesson I've learned: that the Web is a means to an end. So now I clearly understand that the Web produces customers for my business. For a while there, when I built up my technology department enormously, I really believed that the Web was a business in itself. It's not.and
I thought the hard charge initially was getting a Web site so that it was user friendly ... then chockfull [of information]. The hardest part was: Answer the e-mail. Once [the site] was up, it was easy; we were getting leads galore. But the brokers never opened their e-mail.
The challenge isn't technological - it's human.