"...no financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real. Money is an end result. What is a business? The only function of a business is to create customer [value] and to innovate."
Using money as the principal metric to determine the direction of a business is like using an SAT scores as the primary determinant for entering college.
I also wish more consultants shared his sense of purpose:
What do you want to be remembered for?:
That I helped a few people accomplish their goals
Posted by rouillac at November 4, 2002 12:05 PM
